It’s a long time to do anything. But the Richmond dentist is doing more like display advertising in a shop window than in The Telegraph. They come to stay. They are here to stay. In fact some of them have been here for years – you don’t get that on the internet, learn more for more explanations!
It’s pleasant to go somewhere that hasn’t changed much in five years. There are different chairs, there are different instruments, but it’s stable. Familiar. Someone knows your name. It’s more important than manners.
Dentistry is normal and terrifying. While claiming “I’m not afraid” of the dentist, there’s still a tightening of jaw muscles as the dentist sits you back in the chair. The clinic knows it’s not just the dentist. They don’t want to be rushed. Conversations happen. Questions are not interruptions.
There are clinics that pitch treatments. Pitch, whiten, align, reform. Here, it’s a better pitch. It’s about treatments, not pitch. Service, not pitch.
Yes, it matters that they’re experienced. Procedures run smoothly. Appointments are quick. And you don’t freak out when terrible things occur (they do).
And the experience of having been. You have to be 50 to be 50. It’s different, but it isn’t. People don’t miss that. They talk about it, sometimes with frivolity, sometimes with an obsessive interest in something as mundane as the dentist.
And they feel better afterwards. Not because their mouth, teeth or gums are now better or repaired, but because it’s not a bad thing. That’s not necessarily true.